GQR website migration: protecting SEO during transition
Case study: recruitment website migration for global recruitment firm GQR
Recruitment website migration | Recruitment marketing | Volcanic / Access Attract Evo transition200+ articles migrated | 150+ consultant profiles transferred | 30+ service pages migrated
The Context
Global recruitment firm GQR operates across healthcare, life sciences, technology and STEM talent markets.
In 2023, the business decided to migrate its website onto a new recruitment platform from The Access Group.
The platform — widely known in the recruitment industry as Volcanic, and now rebranded as Access Attract Evo — provides enhanced candidate functionality, improved vacancy reach and a more scalable infrastructure for recruitment marketing.
However, the existing website contained a large volume of content that required manual migration, including:
200+ blog articles
150+ consultant profiles
30+ service pages
With no automated migration available — and the VP of Marketing on maternity leave — the business needed a way to deliver the transition without disrupting SEO performance or overloading the internal team.
The Challenge
Website migrations represent one of the highest-risk moments for recruitment marketing performance.
Search rankings, candidate traffic and website visibility can all be affected if content is not transferred correctly.
For GQR, the migration involved several challenges:
Migrating a large, content-heavy recruitment website
Manually transferring hundreds of pages and assets
Preserving existing SEO rankings and organic search visibility
Maintaining consistency across consultant profiles and service pages
Managing the project with a reduced internal marketing team
Recruitment platform migrations require both technical understanding and marketing expertise.
Without careful planning, a migration can disrupt candidate attraction and search performance.
Our Approach
Marketing4Talent supported the migration as a specialist recruitment marketing partner, taking ownership of the operational workload required to move the website content to the new platform.
Our focus was simple:
Protect marketing performance while enabling the platform transition.
Content structure and formatting
Each page was carefully reviewed and formatted for the new platform environment.
This ensured:
consistent page layouts
strong content hierarchy
clear readability and user experience
These elements play an important role in maintaining both SEO performance and candidate engagement.
Manual content migration
All content was transferred from the legacy website to the new platform.
This included:
Blog articles
Consultant profiles
Service and solution pages
Because the migration required manual transfer, accuracy and consistency were essential.
Media and asset alignment
Supporting assets were uploaded and aligned across the site, including:
images
embedded media
formatting elements
This ensured the new website delivered the same quality and consistency as the original platform.
Platform Alignment
Because Marketing4Talent works extensively with recruitment businesses and talent teams, we were able to structure content effectively within the new platform.
This ensured the website could fully leverage the platform’s capabilities while maintaining existing marketing performance.
Learn more about how we support recruitment businesses with marketing strategy and candidate attraction.
Platform Transition
Moving onto the new platform enabled GQR to benefit from several key improvements.
These included:
enhanced job advertising reach
improved candidate functionality
faster website performance
increased platform reliability
a scalable foundation for future growth
Our role ensured the content foundation matched the capability of the new platform.
This meant the new website could launch without compromising its existing digital visibility.
The Results
The migration delivered a successful transition with minimal disruption.
Key outcomes included
Migration of 200+ blog articles
Transfer of 150+ consultant profiles
Migration of 30+ service and product pages
SEO rankings and organic visibility maintained
Delivery on time and within a cost-effective framework
Smooth transition to the Volcanic platform (now Access Attract Evo)
Crucially, the project ensured that existing marketing performance was protected during a complex platform transition.
At the same time, the work removed the operational burden from the internal marketing team, allowing them to focus on brand positioning, messaging and strategic priorities.
More importantly:
The business transitioned to a new recruitment platform without losing momentum in its digital marketing performance.
What this case demonstrates
For recruitment businesses, website migrations are inherently high risk.
When candidate attraction, brand visibility and marketing performance all depend on the website, the transition must be carefully managed.
Successful migrations require a combination of:
recruitment marketing expertise
technical platform understanding
operational delivery capability
The GQR project demonstrates what that looks like in practice.
This was not simply a content migration.
It was a protected recruitment website transition, ensuring the business maintained its marketing momentum while moving to a stronger digital platform
Exploring a similar challenge?
Website migrations, recruitment platforms and candidate attraction strategies can quickly become complex — particularly when SEO performance and marketing continuity are at stake.
If you're reviewing your recruitment website, platform or recruitment marketing approach, you can learn more about how we support organisations here.
Project summary
Client: GQR
Industry: Global recruitment (healthcare, STEM and technology)
Project: Recruitment website migration and content transition
Platform: Volcanic (now Access Attract Evo)
Content migrated
200+ blog articles
150+ consultant profiles
30+ service pages
Primary objective
Protect SEO rankings, organic visibility and website performance during a large-scale website migration.